Posted by dandoherty 2 years ago In:

links

dandoherty Asked:

About recipical links

When asked to place recipical links with code like

<a href="http://www.bingorama.se">Bingo</a> to a site that is http://www.big-sites.net/submit.php

does this mean you are advertiseing bingo for them?

Answer this question

Liked this question? Tell your friends about it

Facebook Windows Live Yahoo Twitter Digg Google del.icio.us Reddit

Link

Embed

Copy and paste the text above to share this Q&A

3 Answers

Order by: Oldest to Newest; Newest to Oldest; Votes

adamalter Answered:

Link exchanges, or reciprocal links are an old method of trying to get your site to rank for terms. For example, the site you listed has "Bingo" as the anchor text to their site and they want to gain authority for that term by having links to them that say it.

This is against Google terms and is supposed to be done with a nofollow attribute or the sites can be penalized or even removed from Google index.

Posted 2 years ago
Helpful (2)

I am <a href="http://www.adamalter.com/" rel="nofollow">Adam Alter</a> !

Comments (1)

Helpful? (2)

Report

soccerphobia Answered:

No, you are just posting a link with the anchor text.

Posted 2 years ago

<a href="http://www.soccer-uniforms.com/" rel="nofollow">Custom Soccer Uniforms</a> | <a href="http://www.soccer-uniforms.com" rel="nofollow">Men's Soccer Uniforms</a>

Add a comment

Helpful? (0)

Report

Zildjian Answered:

It means the anchor text is "bingo." This is the keyword the site wants to rank well for in the search engines.

No other part of the link will show up on the page except for the word "bingo."

To answer your question, If simply posting the word bingo is an advertisement in your mind, then yes, you are advertising bingo.

The bigger question is, how does bingo relate to your site? If not at all, forget a link exchange. If it does relate to your site, put the link up. Just check to see that the other site does and maintains the favor for you.

Hint: Getting one way inbound links pointed to your site is much more relevant to the search engines than reciprocal linking.