How does public relations differ from other marketing avenues?
The two most frequently used marketing promotional methods are public relations and advertising. Advertising is paid, non-personal communication specifically geared to drive sales. TV, print, radio, online, outdoor and cinema advertising and direct marketing are the most common forms.
PR generates news and feature articles covered by journalists. The stories are published and broadcast at no cost. PR also engages audiences directly through events and promotions, to help increase brand loyalty. (Of course, PR covers many other areas such as stakeholder communication, crisis management, and corporate relations.) If you need more information/help just visit our site at http://www.theideassuite.com.au/
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