Public Relations

How does public relations differ from other marketing avenues?

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The two most frequently used marketing promotional methods are public relations and advertising. Advertising is paid, non-personal communication specifically geared to drive sales. TV, print, radio, online, outdoor and cinema advertising and direct marketing are the most common forms.

PR generates news and feature articles covered by journalists. The stories are published and broadcast at no cost. PR also engages audiences directly through events and promotions, to help increase brand loyalty. (Of course, PR covers many other areas such as stakeholder communication, crisis management, and corporate relations.) If you need more information/help just visit our site at

PR is a the art of creating goodwill about the company among the public through non paid forms of communications like online promotions, press releases and campaigns. They also help in maintaining mutual understanding between the firm and public. For more detailed view.refer:

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