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Posted by mikep 2 years ago In:

mikep
mikep Asked:

What is a 361 patent?

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Book
Book Answered:

The 361 patent refers to technology that enables a search engine (like Yahoo or Google) to charge advertisers according to the effectiveness of their ad placement.  It's a significant enabler for the search engines, and Yahoo purchased the patent for 1.63 billion dollars.  It is a matter of legal dispute because Google has used the technology without license.

I'd agree with you, but then we'd both be wrong.
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Bernie39
Bernie39 Answered:

The 361 patent refers to technology that enables a search engine (like Yahoo or Google) to charge advertisers according to the effectiveness of their ad placement. It's a significant enabler for the search engines, and Yahoo purchased the patent for 1.63 billion dollars. It is a matter of legal dispute because Google has used the technology without license.

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