When you choose a online shop, what do you think is important?

I often buy something from site, and i think the quality and price is very important, In my mind dressweddingshop.com is good, its price and quality are okay.

Dependability

Quality, 24/7 customer support and reviews about the website.

the price and quality, and then i'd like to choose a store with a dutiful customer service

When I look for any online store, first I read their terms & condition, terms of service, return policy, guarantee etc. and most important I read Reviews about that portal. I try to know experience of other customers and experts reviews before I start shopping.

If it’s my first time shopping at any online store then I make sure all security measures are taken properly. Some of them are
Don't Tell All: No online shopping store needs your social security number or your birthday to do business. However, if crooks get them, combined with your credit card number for purchases, they can do a lot of damage. The more they know, the easier it is to steal your identity. When possible, default to giving up the least amount of information
Use Familiar Websites: Always shop on trusted website which are well established in the market.Look for the Lock: Never ever, ever buy anything online using your credit card from a site that doesn't have SSL (secure sockets layer) encryption installed—at the very least. You'll know if the site has SSL because the URL for the site will start with HTTPS:// (instead of just HTTP://). An icon of a locked padlock will appear, typically in the status bar at the bottom of your web browser, or right next to the URL in the address bar. It depends on your browser.
All these factors make online shopping in India risk free.