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Posted by Market 4 years ago In:

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Market
Market Asked:

How do advertising vendor progams work ie,. Radio Shack, Grocery Stores.

how do advertising vendor progams work ie,. Radio Shack, Grocery Stores.   

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Answers

Uriah
Uriah Answered:

With advertising vendor programs, the vendor creates a co-op advertising budget enabling retailers to earn discounts on their advertising costs by including the vendor's products and logos. Vendor advertising programs vary, but usually reemburse the retailer based pre-defined guidelines, which can be based on vendor sales at the retailer or some other percentage.

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