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What is link exchanging and what is the best way in which to effectively use this for your business?

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There is no best way to do link exchange. Google doesn't like it and will discount the links gained form link exchanges and if done too much, it will lead to possible penalty.

For more info: http://blogs.digitalpoint.com/entry.php?b=54

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  1. Fill out your profile completely to earn trust.
  2. Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile.
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  5. Answer questions in Questions and Answers: show expertise without a hint of self-promotion.
  6. Ask questions in Questions and Answers to get a feel for what customers and prospects want or think.
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