Okay a really good friend of mine wrote a childrens book for a toddler to age 5 or 6 years old. She doesn't know who to give it to so that it can get published or how to even go about the process ...
I totally understand where you are coming from. There are lots of writers out there that are not getting the kind of recognition they deserve because number one, they do not know where to turn to to get their stories across and number two, not everybody has the same level of thinking that they have - which of course results to them turning the book down.
Publishing companies now have all the resources to publish books with the same productivity and efficacy as that of regular black and white books you see in physical bookstores. Considering the fact that most books are in full color, you should choose a publishing company whose book’s are of the highest quality, bar none.I hope this helps your friend.
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Thank you this answer really does help!