Posted by chchien 5 years ago In:

business, internet, advertising, search engines, search engine optimization firms, google, cpm

chchien Asked:

Google's effective CPM

What is Google's effective CPM for their search traffic on google.com?

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3 Answers

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sjachille Answered:

I'm not an expert on PPC issues although I do run small campaigns for Clients. I think you might find interesting this article from ClickZ

www.clickz.com/showPage.html?page=1456201

Hope this helps,

Sante
http://blog.achille.name/

Posted 5 years ago

Sante J. Achille <a href="http://blog.achille.name/" rel="nofollow">Search Engine and Web Marketing Consulting Services</a> <a href="http://blog.achille.name/" rel="nofollow">blog.achille.name</a> Better to keep your mouth shut and be thought a fool than to open it and remove all doubt ...

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Ward Answered:

Well, that should be easy to calculate, since Google is a public company and its revenue breakdown is known, and the number of page views on google.com can be retrieved (with limited accuracy of course) using ComScore. Just divide the two numbers.

Posted 5 years ago
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chchien Answered:

This methodology is inaccurate because not every page view on Google.com 's domain results in a search. For example, finance.google.com, maps.google.com, and video.google.com generate plenty of page views that do not create searches. Same is true for generic www.google.com traffic -- many times people load the page and do not complete a search.