Sorry, but I have to respectfully disagree with the other answer. Bass open their gills in a quick motion to suck their bait into their mouth. This would definitely fall under "inhaling" the bait. Even on the move for a fast moving lure, they perform that inhaling action. The fish they eat naturally are moving as fast or faster than a lure is going to be moving. A bass might be "picking" at a lure if it is not interested in hitting it and may have just the hook in it's mouth, but when a bass strikes it is guaranteed that they have sucked the entire bait into their mouth. National Geographic has a video on their program "Hooked" where 3 guys are going after the world record bass. This video explains and shows that sucking bait action. I wish I had a piece of that video to show you, but you'll just have to take my word on it. A bass will always hit their bait by sucking the whole thing into their mouth. 

I may not be Mr. Know It All, but I knew him well and he taught me much.
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