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Discuss PGroot's answer to: What is fictitious name in California?

PGroot
PGroot Answered:

If you do business under a company name like Acme Products, or Richard's Store, or anything but your full legal name, you need to publish a fictitious name statement that gives the person's name and address to contact for Acme Products, and register with the county.

http://www.sba.gov/content/register-your-fictitious-or-doing-business-dba-name

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