Discuss Chloe Dumstrang's answer to: Facebook to promote your website?

I don't think I have made good use of social networking sites to promote my website. Other than making a Fanpage, what else you can do to promote your website through Facebook?

Aside from a Facebook fan page, you can take out a targeted Facebook ad for a certain fee. It's very effective as you can reach a wider audience who fits your targeted customer profiles in just a short time. But you have to make your FB advert button/banner very attractive so FB users will click on it. 

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