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Discuss Telly's answer to: Email Marketing?

How important is for internet marketers to stay up to date with the latest techniques? I'm asking because some techniques passed the test of time unchanged, like email.

Telly Answered:

According to my knowledge, email marketing is one of the easy ways to boost your click-through rate.

I think email marketing templates are very good option to make email creative. But you need to make sure some points before to select any template for your email marketing campaign.

It should have important links for view and unsubscribe the email

It should have a good mixture of image & text

Its size shouldn’t exceed 100kb

Its HTML coding should be w3c validated You can download free email marketing software from http://www.phpnewsletter.org/