What is the difference between SEO and SEM?
SEO is search Engine Optimization. It includes on-page and off-page techniques. Off-page techniques are for link building so that your website ranks high in the SERP. SEM is search engine marketing. It helps to get your website more visibility in search engines. This includes SEO and PPC. PPC is pay-per-click.PPC is kind of paid search advertising.
SEO or Search Engine Optimization is the process of optimizing a website to boost its organic traffic coming from search engines. It follows search engine algorithms naturally in order to rank in SERPs. This one is the search engine crawlers which will evaluate if the site page is worth to be ranked or not. Search Engine Marketing is a form of Internet marketing which involves online promotions by increasing website’s online presence either through SEO or PPC. Though Search Engine Marketing contains purchasing advertising PPC or pay-per click, to increase online visibility.
After the Google’s Penguin and Panda updates, many SEO Companies now diverting themselves towards SEM.
SEO is the organic process to increase the ranking while SEM is the paid processes to get the ranking. In other words we can say SEO is the organic ranking and SEO is the inorganic ranking.
Hope this will useful for you.
Search Engine Marketing typically refers to do marketing for your online business and to drive traffic to your website by starting add campaigns whereas Search Engine optimization is the process refers to increase the website's search engine rank position done both on site and off site.
SEO = Search Engine Optimization = Techniques to increase the rank of your website on google and other search engines like backlinking etc.
SEM = Search Engine Marketing = Marketing your website through various means to drive traffic to your website like pay-per-click etc. They may use SEO to do that.
Shane Roger | URLdreamer.com
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