Apply it to your wrists and neck where the scent of perfume last longer. Also, avoid exposure under the sun.
acqua di gio
Whatever you do DO NOT apply it behind your ears.........whoever started this needs to get a good swift kick in butt!!
With any fragrance, you have to remember that SCENT DRIFTS UPWARDS!!
Apply to the pulse points; inside wrists, inside crook of the elbow, and maybe right below the throat.
BETTER places to apply are, the chest, your stomach, and on your upper legs.......(the scent'll go UP, remember?"
Another good idea: apply your scent THREE TIMES...this will 'establish' the scent and give it a good 'base' with your body chemistry and body heat..
Also can apply to upper arms and shoulders......
In cold weather, ALWAYS apply your fragrance at least 20 mins. before you go out in the cold; any sooner, & the cold air will just take it all away before your body heat, etc., can have a chance to let it 'work'...........