There is a bowl game on January 8, 2011 called the BBVA Compass Bowl. What does BBVA stand for?
BBVA Compass is a financial holding company headquartered in Birmingham; they are sponsoring what had been called the "Papa John's Bowl". (Papa John's Pizza decided to move their ad dollars to the NFL)
Banco Bilbao Vizcaya Argentaria is the parent company, based in Spain.
Banco Bilbao Vizcaya Argentaria
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